About Bright X Co. | Hybrid WorldBright X Co. | Hybrid World
It is the ultimate goal of this web-based service to provide something unique and different to you. This online business believes in “Hybrid Services Structure (HSS) and AIDAx model. One business offering unique services and valuing your needs through AIDAx model.
Hybrid Services Structure
I define Hybrid Services Structure (HSS) as a group of “unique” businesses or services under one roof. In the HSS model, natural competition cultivates better services, and there is a spark and connection between related offerings that adds value to your needs and wants. Simply, connecting the rights dots for you!
AIDAx
It is more about valuing you! That’s why the business believes it is paramount to create something that attracts you and builds your interest in it. This will move you into something that brings value to you and your life!
Is AIDAx similar to AIDA marketing model ?
Yes! You are right. The idea is based on the model given by Elias St. Elmo Lewis (American businessman) in 1898. The AIDAx model is “forked” based on current world needs. There is a reason ‘X’ is added to AIDA because interaction is very significant these days. The interaction is one of the ways that the website/business values you and try to understand how to improve the services you receive through this platform and how those services fuel your creative spirit. In addition, I replaced Attention with Attraction as the first “A” in AIDAx because good or bad things can grab your attention but only good things attract you. The business values you and every single moment you spend with the brand.
On the road to serve you and the world!
Founder and Director of Bright X Co. | Hybrid World
Aamir Sheikh